Google SEO Seattle, Update Hummingbird Search Consulting

What type of “new” search activity does Hummingbird help?

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” indicates you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by only certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

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