Seattle SEO Company Offers Online Advertising

Seattle SEO Company Offers Online Advertising
Let Clark SEO help your website increase traffic, leads and revenue.

Monday, January 6, 2014

Seattle PPC Pay Per Click Management with Google Adwords, WA

Adwords can be complex for Seattle area/King County business owners
Google Adwords has gotten feature rich and complicated in the past few years. 50% of Adwords users give up managing their own campaigns and turn it over to a professional, which to a wise business is the best strategy.
 
Don't Obsess with The Competition
Focus on your target market and writing effective ad copy that gets a high click thru rate, driving down the cost per click from internet traffic. You can use free tools like keyword spy to appx. see costs per click on your keywords, and volume. Ensure to select target areas if you service or product is limited to a certain region, city, county, state or nation. Clark SEO can help with all the headaches and target customers in a niche market/space serving a single zip code or a worldwide campaign, eliminating bad markets and increasing focus on highest earning markets.
 
The #1 Spot Isn’t Always The Best: Strategy I Call "Plan B"
Everyone wants #1 spots - but does it make sense to your website and budget? If so, go for it - it'll cost you. But if you have a competitive online market-which nowadays every market is packed-then you can proceed with a cheaper pay per click campaign strategy and either aim for position 2-8 and still be on page 1, sometimes page 2. Your cost per click lowers, and impressions go up. Not everyone clicks or trust the first PPC ad on page one. For organic SEO, the opposite is the case - we want to get you #1, page 1 positions for best ROI.
 
Keyword Match Types
Most non tech savvy business owners are already scratching their heads. Keep scratching, as things get complicated. You can select keywords to bid on, but there are 3 ways to set your keywords or phrases.
 
1. EXACT MATCH: [keyword]. Your ad only appears if it meets the bid requirement and a consumer searches the exact phrase. This could create low traffic, but high quality as your ad only appears when the exact word(s) are typed into the search engines like Google, Yahoo, Bing, etc.
 
2. PHRASE MATCH "keyword". The ad only appears on phrase searches such as Portland "SEO and web design" services. The phrase between the brackets is the phrase match allowing the ad to appear on searches with words in front or at the end of the phrase. This is slightly tighter targeting as you know the click came from a search containing the phrase.
 
3. BROAD MATCH. keyword. The ad will appear when a consumer types the keyword(s) along with any other words before, in the middle, or after the keyword. Obviously, this is not as targeted and can cost tons of lost clicks and money.
 
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